https://scalingsocials.com/blog/ Practical notes on Meta and Google Ads, unit economics, creative and CRO for Indian D2C brands. en-in Thu, 17 Sep 2026 15:10:02 GMT https://scalingsocials.com/blog/who-we-turn-down-and-why/ https://scalingsocials.com/blog/who-we-turn-down-and-why/ Sun, 06 Sep 2026 00:00:00 GMT Scaling Socials declines brands without a working budget, without a long-term view, or unwilling to act on findings. Here is the reasoning behind each. Agency selection D2C https://scalingsocials.com/blog/ask-your-agency-for-their-worst-month/ https://scalingsocials.com/blog/ask-your-agency-for-their-worst-month/ Mon, 31 Aug 2026 00:00:00 GMT An average ROAS can hide two great months carrying five poor ones. The floor tells you what you can plan around. Here is what to ask before you sign. Agency selection Paid media https://scalingsocials.com/blog/in-house-versus-outsourced-agency-work/ https://scalingsocials.com/blog/in-house-versus-outsourced-agency-work/ Thu, 27 Aug 2026 00:00:00 GMT The person who sells the retainer is often not the person running the account. Scaling Socials on why that gap matters and what to ask before signing. Agency selection D2C https://scalingsocials.com/guides/shopify-store-speed/ https://scalingsocials.com/guides/shopify-store-speed/ Sat, 22 Aug 2026 00:00:00 GMT A practical guide to Shopify store speed for Indian D2C brands: which Core Web Vitals matter, how to find the real culprits, and what to fix in what order. Shopify Core Web Vitals CRO https://scalingsocials.com/blog/creative-that-survives-repetition/ https://scalingsocials.com/blog/creative-that-survives-repetition/ Sat, 15 Aug 2026 00:00:00 GMT A hook that burns out in three weeks costs more than a weaker one that runs for months. Scaling Socials on briefing for durability instead of week-one spikes. Creative Meta Ads https://scalingsocials.com/blog/when-to-scale-spend-and-when-to-hold/ https://scalingsocials.com/blog/when-to-scale-spend-and-when-to-hold/ Tue, 11 Aug 2026 00:00:00 GMT Scaling always costs some efficiency. Scaling Socials on setting a floor before you push, and why the lightest month often returns the most. Paid media Budgeting https://scalingsocials.com/guides/meta-ads-creative-testing/ https://scalingsocials.com/guides/meta-ads-creative-testing/ Thu, 06 Aug 2026 00:00:00 GMT How Scaling Socials tests Meta creative for D2C brands: what to judge in the first days, when to kill a loser, and how to concentrate budget behind a winner. Creative Meta Ads Paid media https://scalingsocials.com/blog/first-90-days-of-a-new-d2c-ad-account/ https://scalingsocials.com/blog/first-90-days-of-a-new-d2c-ad-account/ Fri, 31 Jul 2026 00:00:00 GMT A brand-new ad account has to buy its answers before it buys revenue. Scaling Socials on what to expect, what to measure, and when to scale. Paid media D2C Creative https://scalingsocials.com/blog/meta-ads-traffic-but-no-sales/ https://scalingsocials.com/blog/meta-ads-traffic-but-no-sales/ Mon, 27 Jul 2026 00:00:00 GMT When a D2C store gets clicks but few purchases, the cause is usually product, price, the website or the content. Here is how to tell which one it is. Paid media CRO Meta Ads https://scalingsocials.com/blog/what-to-fix-before-blaming-the-ads/ https://scalingsocials.com/blog/what-to-fix-before-blaming-the-ads/ Mon, 20 Jul 2026 00:00:00 GMT Product, price, website and content decide whether ads can work at all. Scaling Socials on how to check each one before restructuring a campaign. CRO Paid media D2C https://scalingsocials.com/guides/d2c-unit-economics/ https://scalingsocials.com/guides/d2c-unit-economics/ Wed, 15 Jul 2026 00:00:00 GMT Work out contribution margin, break-even ROAS, CAC and payback for an Indian D2C brand, with rupee examples at every step and the traps that flatter each one. Unit economics Paid media D2C https://scalingsocials.com/blog/what-realistic-roas-looks-like/ https://scalingsocials.com/blog/what-realistic-roas-looks-like/ Sat, 11 Jul 2026 00:00:00 GMT There is no universal good ROAS, only a number relative to your margin. Scaling Socials on setting an honest target and what our own accounts return. Unit economics Paid media https://scalingsocials.com/blog/why-5x-in-30-days-is-a-red-flag/ https://scalingsocials.com/blog/why-5x-in-30-days-is-a-red-flag/ Sun, 05 Jul 2026 00:00:00 GMT An agency that promises a return multiple before seeing your margin is guessing. Scaling Socials on what a realistic first-quarter conversation sounds like. Agency selection Paid media