Ecommerce growth for D2C brands, run on your P&L.
Scaling Socials is an omni-channel ecommerce growth agency in Bangalore. We run Meta and Google Ads, Shopify and web, SEO, social and CRO for D2C brands across India and the UAE, measured by the revenue we drive rather than the impressions we buy.
- ₹1.19 Cr Year-one revenue, wellness d2c
- ₹60.89 L Seven-month revenue, kids accessories
- ₹57.68 L Seven-month revenue, mid-luxury women's western wear
- Meta
- Shopify
Brands we work with
Everything a brand needs to grow
Six services, one team: paid media, SEO, Shopify and web, social and CRO. We grow D2C and ecommerce brands, and run lead generation for B2B and service businesses too.
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Performance marketing
Meta and Google Ads built to move ROAS, not impressions.
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SEO
Organic growth for ecommerce, technical and local.
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Shopify development
Stores built to convert, migrate and load fast.
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Web development
Fast, measurable sites that sell.
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Social media marketing
Content and community that supports paid.
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Conversion rate optimisation
Fix the leaks between click and checkout.
Creative built to be tested
See the full wallWe edit and produce ad creative in-house, both statics and video, from footage brands send us. Real client work, the kind nobody else in the industry shows at volume.
Real revenue, on the board
All case studies- Wellness D2C · Launched from zero
Two months of nothing, then ₹1.19 crore
The two months most agencies edit out. ₹1.19 Cr Read - Women's fashion · Turned around an inherited account
3x the revenue on 35% more spend
Same account. Three times the return. 3.94x Read - Mid-luxury women's western wear · Found another gear in a mature account
Our worst month this year beat our best month last year
Past a ceiling it sat under for a year. 7.09x Read
What our clients say
Real brands, across ads, SEO, Shopify and web — the work in their words.
They revamped our cosmetic brand Timri’s ecommerce Shopify website. On-time delivery, a good sense of our business, and available whenever we need assistance. Highly recommended for ecommerce Shopify development.
Amazing work on website development, coordinating regularly with the brand. We set deadlines together and they commit to them. Over the months the quality of work kept improving, which is rare and commendable.
A team of very hard-working people who strive to understand what the brand actually requires. They understood exactly what our vision was and delivered their best to achieve it.
Scaling Socials did a fantastic job developing my website. Their team was professional, efficient, and attentive to my needs. The new website is attractive, easy to use, and has boosted my business visibility.
Their proficiency in performance and social media marketing enables them to craft tailored campaigns that effectively engage target audiences, resulting in increased visibility, traffic, and conversions. Known for their transparency and data-driven strategies, they consistently deliver strong ROI.
I really appreciate how proactive they are with ad management. When the ads perform well, they scale them up wisely, and when something isn’t working, they immediately reduce the spend, keeping our budget in mind as if it were their own. Their commitment and transparency make working with them a great experience.
They have maintained the highest level of professionalism and transparency of any digital marketing agency I have ever dealt with. I had two websites affected by Google algorithm updates and had lost a lot of ranking, but after hiring their link building and SEO services it helped me a lot to restore all those rankings.
Just after 4 months of their work on our performance marketing strategy, traffic has been voluminous and we are increasing our sales. Their unfailing ways to communicate and take care of any arising problems have worked as the right solace at each step.
Clear ideas and smooth coordination have really paid off, boosting our sales. The straightforward approach to getting things done is making a big impact.
They really take the time to understand what you need and build a strategy around it, whether it’s SEO, social media, or paid ads. What I appreciate most is how easy they are to work with. They’re always quick to respond, clear in their communication, and genuinely care about getting results.
You have probably said one of these
- “I can’t tell which campaigns are actually making money.”
- “My agency reports a ROAS that never shows up in my bank account.”
- “We keep boosting spend, but the CAC climbs faster than revenue.”
- “Nobody has looked at my store’s checkout in months.”
How an engagement runs
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Audit
We read your ad accounts and your store, and find where spend leaks and where it can scale.
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Plan
A 30-60-90 plan: the first things we would change, in order, with the reasoning.
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Build
Campaign structure, creative angles and landing pages, built so they can be tested against real margins.
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Test
We test creative and audiences against your break-even ROAS, not a generic benchmark.
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Scale
What works gets budget, what doesn’t gets cut, and then we run the loop again. Every month.
What you get for your money
A full growth department across ads, SEO, Shopify, creative and CRO, under one team instead of five separate hires.
Every service is scoped to your brand and stage, tell us what you need and we will map the engagement out with you.
- A senior team across media, creative, SEO, store and CRO
- Ad creative and content edited and produced in-house from your footage, tested weekly
- Everything run against your real margins, not vanity metrics
- One team accountable to one number, and never a markup on your ad spend
Want to see the maths on what a customer is worth to you? Work out your break-even ROAS.
In-house, freelancer, or agency?
Sometimes the honest answer is not us. Here is when each option wins.
In-house hire
- What you get
- One skill set
- Ramp time
- A month or more
- Accountability
- Yours to manage
- Creative
- Depends on the hire
- Best when
- Spend is large and steady
- Not for you if
- You need breadth fast
Freelancer
- What you get
- One skill set
- Ramp time
- Days
- Accountability
- Varies
- Creative
- Rarely
- Best when
- Scope is small and defined
- Not for you if
- You need accountability
Scaling Socials
- What you get
- Media, creative, CRO and dev in one team
- Ramp time
- About a week
- Accountability
- One team, one number
- Creative
- Produced in-house, tested weekly
- Best when
- You need to build, test and scale
- Not for you if
- You only want the cheapest option
| In-house hire | Freelancer | Scaling Socials | |
|---|---|---|---|
| What you get | One skill set | One skill set | Media, creative, CRO and dev in one team |
| Ramp time | A month or more | Days | About a week |
| Accountability | Yours to manage | Varies | One team, one number |
| Creative | Depends on the hire | Rarely | Produced in-house, tested weekly |
| Best when | Spend is large and steady | Scope is small and defined | You need to build, test and scale |
| Not for you if | You need breadth fast | You need accountability | You only want the cheapest option |
Honest teardowns of real D2C brands
Every month, Scaling Socials pulls apart a real Indian D2C brand — their live store and their public Meta Ad Library creatives, all public information — and shows exactly what we would change and why. Constructive and specific, never a hit piece.
The first teardown is publishing shortly.
Get it in your inbox the day it goes live.
Questions founders ask
How does performance marketing pricing work in India?
We scope every engagement to the brand rather than a fixed package, it depends on your monthly ad spend, how many platforms you run, and how much creative you need produced. Whatever the scope, your ad spend is separate and paid directly to the platforms; we never mark it up.
Do you work with brands outside India?
Scaling Socials works with D2C and ecommerce brands across India and the UAE. UAE engagements account for the local platform mix, VAT on ad spend, and seasonality like Ramadan and DSF, rather than being a copy of the India playbook.
What do you need from me to get started?
Read-only access to your Meta Ads, Google Ads, and Shopify or GA4, plus a 20-minute call on what you sell and what your margins are. From there the first audit takes three working days.
What makes you different from other agencies?
Scaling Socials works to your P&L, not to platform-reported ROAS. We tell you when not to hire us, hand you an audit you could take to another agency, and keep media, creative, store and CRO on one team. We also publish honest public teardowns of real D2C brands.
“We would rather show you the number that moved and the one that did not, than a dashboard that flatters us. If we cannot make the maths work for your brand, we will tell you.”
Who this is not for
- Pre-launch brands with no data to audit. We can’t audit an empty account.
- Anyone wanting a free strategy they’ll hand to a cheaper agency. We’d rather say no.
- Anyone after a guaranteed ROAS number. We work to your margins and won’t promise a figure we can’t control.
Find out what is leaking money in your ads
Send us access and, within three working days, you get a written audit of what is working, what is not, and what we would change first, whether or not you hire us.