₹1.4 Million in 3 Months
Transforming a Baby Clothing Brand's Online Sales with Consistent ROI
Our efforts bore fruit as we transformed the brand’s digital marketing performance:
- Consistent Sales: Within two months, the client started experiencing consistent, month-over-month sales growth. This consistency alleviated the previous sales fluctuations that had been a major concern.
- Impressive ROAS: Through our strategic campaign management, we achieved an outstanding Return on Ad Spend (ROAS) of 8x and above. This meant that for every INR 1 invested in advertising, the brand was generating INR 8 or more in revenue
Introduction:
Our client, a prominent baby clothing brand specializing in online sales and operating on the Shopify platform, approached our digital marketing agency with a significant challenge. Despite having a remarkable product line, they struggled to maintain consistent sales through their digital advertising efforts on platforms like Facebook & Instagram (Meta). The brand was seeking a solution to improve their online presence, increase sales, and maximize their return on ad spend (ROAS).
The Challenge:
The primary challenge our client faced was the inability to achieve consistent sales through their digital advertising campaigns. Despite having a compelling product offering, the brand struggled to convert online traffic into revenue-generating transactions. This inconsistency in sales threatened their profitability and growth potential.
Campaign Management:
Our agency recognised that the client’s monthly product launches presented an excellent opportunity for testing new products and campaign optimization for the winning products. We devised a strategy that capitalized on these new product releases, leveraging the inherent excitement and interest they generated among the target audience.
Conclusion:
Today, the baby clothing brand not only enjoys profitability but has also established itself as a trusted name in the industry. The success story of this brand’s online sales transformation is a testament to the power of patient, data driven marketing strategies and the collaborative effort between the brand and our digital marketing agency. By focusing on consistent team work, leveraging new product launches, and methodically scaling budgets, we’ve helped this brand achieve its sales and revenue goals, setting a solid foundation for future growth and success.
• Budget Scaling: We started with a modest daily budget of ₹1000 to test the campaigns. As we began to identify winning products and audience segments, we strategically increased the advertising budget while maintaining a uniform and controlled scaling approach.
• Ad Creative: We crafted compelling ad creatives that showcased the brand’s unique selling points, focusing on the quality and style of their baby clothing collections.
• Audience Targeting: Through meticulous audience research and segmentation, we pinpointed the most responsive and profitable demographics, optimizing ad delivery for these high-potential customer segments.
