₹1 Million in 90 Days
Discover How Style and Success Intersect: Understanding the Streetwear Phenomenon
The challenge
The brand, a prominent player in the streetwear fashion industry, faced significant challenges. Despite an appealing product line, they struggled with inconsistent sales and the inability to scale their winning products effectively. The team was grappling with the complexities of online sales, hindered by a lack of consistent revenue and growth.
The result
Through strategic digital advertising efforts, we achieved remarkable results for the brand:
- Consistent Sales: Implementing targeted advertising strategies led to a steady influx of sales, addressing the brand’s challenge of inconsistency.
- 7X ROAS: By refining our approach, we achieved an outstanding Return on Ad Spend (ROAS) of 7 times, demonstrating the effectiveness of our campaigns.
- Winning Products Scaled: Identified winning products were successfully scaled, maximising profitability and ensuring sustained growth
Introduction:
Explore the Intersection of Style and Success: Unraveling the Streetwear.
Our client, a leading streetwear brand, focused on online sales, operates its Shopify store and leverages Meta platforms for advertising. Through a strategic partnership, we harnessed the power of online advertising, transforming their challenges into opportunities for growth. With a consistent 7X ROAS, the brand’s online presence thrived, leading to significant revenue generation.
Campaign Management:
This Brand would not change or test new design frequently. For example… At the start of the campaign, there was no end with no proper management and just waiting till the campaign would die…
This rapid change in the structure at the start got the brand traction.
A. Strategic Product Launches: Leveraging the brand’s monthly design launches, we meticulously identified winning products and aggressively marketed them to the target audience.
B. Optimised Budget Allocation: Initiating campaigns with a modest budget of INR 2000 per day, we meticulously optimised ad spend to achieve a consistent 7X ROAS.
C. Uniform Scaling: As sales surged, we scaled the budget uniformly, ensuring proportional growth without compromising efficiency, leading to sustainable profitability.
Conclusion:
Through patience, perseverance, and unwavering teamwork, the brand and our agency transformed challenges into triumphs. Today, the brand stands as a testament to the power of consistent effort and collaboration. The strategic approach to campaign management not only solved their sales inconsistency but also turned the brand into a profitable venture. This success story exemplifies the impact of persistence, strategic planning, and the synergy between the brand and its agency, paving the way for a thriving future in the competitive landscape of streetwear fashion.
