₹44.3 Million in 90 Days
Achieving Exponential Growth for a Men's Clothing Brand
The Result -
90 Days of results generated are as shown below:
Our efforts led to a remarkable transformation of the brand’s digital marketing performance:
• Staggering Revenue Growth: In just 90 days from the third month of our partnership, the brand achieved a remarkable revenue milestone, generating INR 44.3 Million in sales. This was a substantial leap from their previous revenue levels.
• Exceptional ROAS: Throughout the campaign, the brand consistently achieved a Return on Ad Spend (ROAS) of 15x and above. This meant that for every INR 1 invested in advertising, the brand was generating INR 15 or more in revenue.
Introduction:
Our client, a dynamic men’s clothing brand with a vision to become a prominent name among India’s young audience, sought to elevate its online presence and drive revenue growth. Operating on the Shopify platform and advertising primarily on Facebook & Instagram (Meta), the brand was determined to establish itself as a market leader.
The Challenge:
Despite a compelling product line and a clear vision, the brand grappled with the challenge of scaling revenue to meet its ambitious goals. They struggled to efficiently convert online traffic into sales and had not yet unlocked their full potential in the competitive fashion market.
Campaign Management:
Our agency embarked on a journey to transform the brand’s digital marketing performance, utilising a systematic approach:
- Aggressive Testing: In the initial two months, we ran a series of aggressive testing campaigns to identify the most effective strategies. This involved testing various ad creatives, audience segments, and messaging to pinpoint what resonated best with the target audience.
- Campaign Optimisation: From the third month onwards, we capitalised on the insights gained during the testing phase. We identified a set of high-performing campaigns with Return on Ad Spend (ROAS) consistently exceeding 10x. This marked the turning point in our strategy.
- Budget Scaling: With a cautious but progressive approach, we scaled the daily advertising budget from an initial INR 1500 to INR 5000 per day. This was facilitated by the exceptional ROAS, which provided the brand with the confidence to invest more in advertising
Conclusion:
Today, the men’s clothing brand stands as a shining example of what can be achieved through consistent effort, strategic testing, and collaborative teamwork. By investing time and resources in the early months to discover winning products and refine their advertising strategy, the brand not only achieved its desired revenue goals but also secured a highly profitable position in the market. This case study underscores the importance of patience, understanding the scaling process, and maintaining a strong partnership between the brand and our agency in realizing exceptional growth and success.
