Performance marketing agency in Bangalore
Scaling Socials is a Bangalore performance marketing agency that runs Meta and Google Ads for D2C and ecommerce brands across India and the UAE. We buy media against your real P&L, not the ROAS a platform reports back to itself. Your ad spend stays separate and is never marked up by us.
- ₹1.19 Cr Year-one revenue, wellness d2c
- ₹60.89 L Seven-month revenue, kids accessories
- ₹57.68 L Seven-month revenue, mid-luxury women's western wear
Brands we work with
ROAS that shows up in your bank account, not just the dashboard
Most accounts we audit are being optimised to a platform-reported ROAS that quietly flatters the real revenue. We work the other way round. We take your break-even ROAS, the number your gross margin actually sets, and buy media against it. Campaigns that clear it get more budget. Campaigns that don’t get switched off. That is most of the job, and it is the part most agencies skip.
Paid social is won or lost on creative now, not on account settings. You send us the raw footage and product shots; we turn them into video-led ads and statics in-house, run them through a structured testing pipeline, and let spend decide which angles live and which die. Opinions in the room don’t get a vote.
You also get a monthly call where we walk through what changed and why. No 90-slide decks and no jargon. Just the numbers that move your P&L and what we are doing about them next.
What performance marketing with us includes
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Meta Ads
Full-funnel Meta and Instagram: prospecting, retargeting, Advantage+ where it beats manual, and a creative pipeline feeding all of it.
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Google Ads
Search, Shopping, Performance Max and catalogue-led ecommerce PPC, built around real buying intent and your margin — not impression share for its own sake.
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Conversion rate optimisation
We close the leaks between the click and the checkout so the traffic you pay for actually converts.
Meta Advantage+ vs a manual campaign structure
We reach for Advantage+ where it genuinely beats manual, and go manual where the control pays for itself.
Advantage+ only
- Best for
- Simple catalogues, broad appeal
- Creative demand
- High
- Control
- Low
- Risk
- Overspend on weak creative
Manual only
- Best for
- Tight targeting, complex funnels
- Creative demand
- Moderate
- Control
- High
- Risk
- Slow to scale
How we run it
- Best for
- Both, by account
- Creative demand
- High. It is the lever
- Control
- As much as the data earns
- Risk
- Tested against break-even
| Advantage+ only | Manual only | How we run it | |
|---|---|---|---|
| Best for | Simple catalogues, broad appeal | Tight targeting, complex funnels | Both, by account |
| Creative demand | High | Moderate | High. It is the lever |
| Control | Low | High | As much as the data earns |
| Risk | Overspend on weak creative | Slow to scale | Tested against break-even |
How an engagement runs
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Audit
We read your ad accounts and your store and find where spend leaks and where it can scale.
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Plan
A 30-60-90 media plan built on your break-even ROAS, in the order we would change things.
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Create
We cut your raw footage into video-led ads and statics, built to be tested against each other.
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Test
We test angles and audiences against your real margins, not a vanity benchmark.
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Scale
What clears break-even gets more budget; what doesn’t gets cut. Then we run the loop again.
What you actually get
One team running media, creative and CRO against your P&L, instead of a lone buyer optimising to a dashboard.
Scope depends on ad spend and creative volume, running a lean account and a heavy one are different jobs, so we shape the engagement to yours.
- A senior team on the account across media, creative and CRO, never a junior running a template
- Ad creative edited and produced in-house from your footage, tested every week
- Weekly optimisation against your break-even ROAS, plus a monthly strategy read
- A monthly call and report on what changed and why, in plain numbers
- Ad spend paid straight to the platforms, never marked up by us
Who this is not for
- Pre-launch brands with no data to work from. There is nothing to optimise in an empty account.
- Anyone chasing a guaranteed ROAS number. We work to your margin, and we will not promise a figure we cannot control.
- Brands who can’t supply creative footage. On Meta the creative is the whole growth lever, and we edit it, but the raw material comes from you.
Questions founders ask
How does performance marketing pricing work?
We scope every engagement to the brand rather than a one-size package, it depends on your ad spend, how many platforms you run, and how much creative you need produced. Whatever the scope, your ad spend stays separate: it goes straight to Meta or Google and we never mark it up.
What ROAS can you promise?
None, and be careful with anyone who does. A fixed ROAS promise is a guess dressed up as a number. We target your break-even ROAS, which your margins set, and scale whatever clears it. You will see the maths in the first audit, so the target is yours rather than something we made up.
Do you make the ad creative?
Yes, we edit and produce it in-house. You supply the raw footage and product shots against a brief we give you; we cut the statics and video-led ads and run them through a structured testing pipeline. Creative is the single biggest lever in paid today, so it sits at the centre of the engagement.
How soon do we see results?
The first audit lands in three working days. Real account changes need a testing cycle to read cleanly, usually 30 to 60 days, before we put weight behind what is working. We will not pour spend into unproven creative just to hand you an early number.
Which platforms do you run?
Mostly Meta (Facebook and Instagram) and Google (Search, Shopping, Performance Max), with Amazon and YouTube added where they suit the brand. We recommend the mix from your margins and your buyer, not from a fixed package.
Do you run ads for B2B or lead-generation businesses?
Yes. Alongside D2C and ecommerce, Scaling Socials runs performance marketing for B2B and service businesses. That means lead-generation campaigns on Meta and Google, with landing pages and tracking built to fill a pipeline, measured on cost per qualified lead instead of ROAS.
Working in a specific category?
The levers differ by vertical. Each of these is anchored to a real result or a real client quote in that category.
Still deciding how to resource it?
Honest comparisons that say plainly when the other option wins.
Find out what is leaking money
Send us your ad accounts and, within three working days, you get a written audit of what is working, what is not, and what we would change first, whether or not you hire us.