Seven months. Never below 6.95x.
Scaling Socials runs a kids accessories account that returned ₹60.89 lakh across seven consecutive months at 7.47x average return on ad spend, with a worst month of 6.95x. Monthly budget flexed 47% to match conditions while the return floor held — no month in the period needs a caveat attached to it.
Meta Ads · Jan – Jul 2026 · Published
The worst month across seven consecutive months, not the average.
What the account did
- ₹60.89 L Seven-month revenue
- ₹8.15 L Seven-month ad spend
- 7.47x Average ROAS
- 6.95x Worst month
How the account actually moved
| Floor | 6.95x |
|---|---|
| Average | 7.47x |
| Feb · lowest spend | 8.75x |
| Apr · the floor | 6.95x |
| Mar | ₹1,31,000 to ₹9,74,000 |
| May | ₹1,31,000 to ₹10,00,000 |
Where the account was
A client of over a year. This is not a launch and not a turnaround — it is a mature account doing what a mature account is supposed to do. Most reporting leads with an average because an average can hide a lot: a 7.47x could be built from two spectacular months carrying five poor ones. Here every month landed between 6.95x and 8.75x.
What we did
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Spend flexes, standards do not
Budget ranged from ₹89,000 in the lightest month to ₹1,31,000 in the heaviest — a 47% swing. Return across that same span stayed inside a 1.8x band. Spend is the variable we move; the return threshold is not.
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The lightest month returned the most
February ran the lowest spend of the seven and delivered the highest return at 8.75x. That is what pulling back looks like when conditions do not support volume. Most accounts push through a soft month; we spend less in it.
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Push hard when the month allows it
March and May both took ₹1,31,000, the two heaviest budgets of the period, and returned ₹9,74,000 and ₹10,00,000. When a month is working, restraint is just as expensive as recklessness.
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No rebuilds mid-flight
A mature account earns the right to be left alone. Structural changes get made deliberately, not in reaction to a single week’s numbers.
Before and after
| Before Scaling Socials | After |
|---|---|
| A strong average built on volatile months | A 6.95x floor across seven months |
| Budget held flat regardless of conditions | Spend flexed 47% to match conditions |
| Soft months pushed through | Soft months spent lighter, returned more |
| Reporting that needs explaining | No month requiring a caveat |
April was the weakest month of the seven at 6.95x. That is the floor this case study is named after — we publish it rather than the 8.75x peak, because the floor is the number a brand can actually plan around.
Not every month is going to be a good month, but a mature account should not have bad ones either. The difference is what you do with budget when a month is soft. Ask an agency for their average, then ask for their worst month — the second answer tells you far more.
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