Sitemap
Every page on this site
This is a human-readable index of the 94 pages Scaling Socials publishes — services, specialisms, free calculators, case studies, company pages and policies. The machine-readable version for search engines lives at sitemap-index.xml.
Main
Case studies
- All case studies
- Wellness D2C — Two months of nothing, then ₹1.19 crore
- Women's fashion — 3x the revenue on 35% more spend
- Gifting — Return went up every month we scaled
- Mid-luxury women's western wear — Our worst month this year beat our best month last year
- Kids accessories — Seven months. Never below 6.95x.
- Premium Indo-western occasion wear — From zero to 6.33x in 90 days
- Kidswear — Eight months on the same winning campaign
Blog
- All posts
- The brands we turn down, and why saying no is the service
- Ask an agency for their average. Then ask for their worst month
- Ask who is actually doing the work on your account
- Brief creative that survives repetition, not creative that spikes
- When to scale ad spend, and when to sit on your hands
- What the first 90 days of a new D2C ad account should look like
- Your Meta ads get traffic but no sales. It is probably not the ads
- Four things to fix before you blame the ads
- What a realistic ROAS looks like for an Indian D2C brand
- Why '5x in 30 days' is the clearest red flag in an agency pitch
Glossary
- All terms
- Advantage+ Shopping
- AOV
- AOV uplift
- Attribution window
- Blended ROAS
- CAC
- Checkout abandonment
- CLV:CAC ratio
- Contribution margin
- CPC
- CPM
- Creative fatigue
- CTR
- CVR
- First-purchase profitability
- Hook rate
- Incrementality
- Landing page CVR
- LTV
- MER
- Payback period
- Performance Max
- Retention cohort
- ROAS
- Thumb-stop ratio
Policies
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