Blog
Notes from the accounts we run
Scaling Socials writes about what actually moves D2C accounts in India: the unit economics behind a ROAS figure, how to test creative without wasting budget, and the questions worth asking an agency before you sign. Every post comes from accounts we run.
- Agency selection The brands we turn down, and why saying no is the service Scaling Socials declines brands without a working budget, without a long-term view, or unwilling to act on findings. Here is the reasoning behind each. Tayeb Khan ·
- Agency selection Ask an agency for their average. Then ask for their worst month An average ROAS can hide two great months carrying five poor ones. The floor tells you what you can plan around. Here is what to ask before you sign. Tayeb Khan ·
- Agency selection Ask who is actually doing the work on your account The person who sells the retainer is often not the person running the account. Scaling Socials on why that gap matters and what to ask before signing. Khushal Sharma ·
- Creative Brief creative that survives repetition, not creative that spikes A hook that burns out in three weeks costs more than a weaker one that runs for months. Scaling Socials on briefing for durability instead of week-one spikes. Maaz Khan ·
- Paid media When to scale ad spend, and when to sit on your hands Scaling always costs some efficiency. Scaling Socials on setting a floor before you push, and why the lightest month often returns the most. Maaz Khan ·
- Paid media What the first 90 days of a new D2C ad account should look like A brand-new ad account has to buy its answers before it buys revenue. Scaling Socials on what to expect, what to measure, and when to scale. Maaz Khan ·
- Paid media Your Meta ads get traffic but no sales. It is probably not the ads When a D2C store gets clicks but few purchases, the cause is usually product, price, the website or the content. Here is how to tell which one it is. Jamal Khan ·
- CRO Four things to fix before you blame the ads Product, price, website and content decide whether ads can work at all. Scaling Socials on how to check each one before restructuring a campaign. Jamal Khan ·
- Unit economics What a realistic ROAS looks like for an Indian D2C brand There is no universal good ROAS, only a number relative to your margin. Scaling Socials on setting an honest target and what our own accounts return. Jamal Khan ·
- Agency selection Why '5x in 30 days' is the clearest red flag in an agency pitch An agency that promises a return multiple before seeing your margin is guessing. Scaling Socials on what a realistic first-quarter conversation sounds like. Tayeb Khan ·
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