Performance marketing for kids & baby brands
Scaling Socials runs Meta and Google Ads for kids, baby and kidswear D2C brands across India and the UAE. This is a category built on a replenishing audience, so we build for longevity — one kidswear campaign has held for eight months without a rebuild, and a kids accessories account held a 6.95x floor across seven straight months.
What the work looks like
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A return floor, not just an average
We plan to a worst-month floor a brand can actually budget around — one account never dropped below 6.95x across seven months.
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Longevity over churn
Kids creative fatigues fast. We build campaigns that survive repetition instead of rebuilding every few weeks and resetting the learning.
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Audiences that refill
A new cohort of parents enters the market continuously — we build targeting to catch them, so spend scales a known asset.
What we can run for you
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Performance marketing
Scaling Socials is a Bangalore performance marketing agency that runs Meta and Google Ads for D2C and ecommerce brands across India and the UAE.
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Social media marketing
Scaling Socials is a social media marketing agency in Bangalore that plans, edits and runs organic social for D2C and ecommerce brands across India and the UAE.
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Shopify development
Scaling Socials is a Shopify development company in Bangalore that builds, migrates and optimises stores for D2C and ecommerce brands across India and the UAE.
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Questions kids & baby brands ask
How do you keep kids ad accounts stable?
By optimising for consistency, not a single spectacular month. We flex budget to match conditions while holding the return threshold, and we resist rebuilding a working campaign — one has run eight months straight without one.
Can you scale a mature kids account further?
Yes, deliberately. A mature account is not a finished one; we raise the spend ceiling against proven performance rather than protecting a comfortable number, and pull back cleanly when a month softens.
Grow your kids & baby brand
Send us access and, within three working days, you get a written audit of what is working, what is not, and what we would change first — whether or not you hire us.