Google Ads agency in Bangalore
Scaling Socials runs Google Ads for D2C and ecommerce brands in India and the UAE, across Search, Shopping, Performance Max and catalogue-led ecommerce PPC. We build around real buying intent and your margin, and run Google alongside Meta so the demand you create and the demand you capture compound instead of competing.
Google captures the demand your Meta ads create
For most D2C brands, Google and Meta do opposite jobs. Meta creates demand — it puts a product in front of someone who was not looking for it. Google captures demand that already exists, the moment a buyer types your category or your brand into search. Run only one and you either generate interest you never close, or harvest interest you never created. We build Google Ads for brands already running Meta, so the two compound instead of fighting over the same last click.
Search: paying for the clicks closest to a purchase
We map the queries your buyers actually use, from high-intent product terms through category research, and split branded search into its own campaign so it is never credited with demand it did not create. Non-brand Search is where incremental growth lives; brand Search protects a term you already own from competitors bidding on your name. You pay for clicks that sit close to a decision, not for impression share that only flatters a dashboard.
Shopping and the product feed do the heavy lifting
For a store with a real catalogue, Shopping is usually the highest-return surface Google offers, and it lives or dies on the product feed. Titles, images, availability, GTINs and pricing move results more than any bid setting. We treat the feed as the core asset — structured, complete and written the way people actually search — so Shopping and Performance Max have the data to sell the SKUs that carry real margin.
Performance Max, on a leash
The most expensive mistake with Performance Max is letting it absorb branded search, which makes it report a glowing return for demand you already had. We fence it with the right exclusions, feed it clean data, and hold it to a target set from your break-even ROAS, so it works for your P&L rather than for Google’s.
One margin-aware number across Meta and Google
Run each platform to its own reported ROAS and both will claim the same sale, so the two totals sum to more than the business earned. We run Meta and Google against a single blended, margin-aware target and read the account against the revenue your bank actually sees. That is how a catalogue scales on profit rather than on whichever platform flatters itself that month.
Built for real catalogues and Indian seasonality
Ecommerce PPC is not lead-gen with a different logo. It turns on your bestsellers, your margin per SKU, and a calendar — festive, wedding and sale seasons that reprice the whole auction. We structure spend so it follows the products that contribute profit and leans into the windows that matter, instead of spreading evenly across a catalogue that never earned evenly.
Questions founders ask
Should I run Google Ads if I already run Meta?
Usually yes. Meta creates demand and Google captures it, so a brand running only Meta generates searches it never closes, and a brand running only Google harvests interest it never created. For most D2C brands the two compound, and we run them against one blended, margin-aware target so neither is judged in its own flattering silo.
What is ecommerce PPC, and how is it different from lead-gen PPC?
Ecommerce PPC is paid search built around a product catalogue rather than a single cost per lead. It spans Search, Shopping and Performance Max, ties directly to your product feed, margins and seasonality, and is optimised to sell profitable SKUs — not just to drive clicks. It is most of what a Google Ads account for a store actually does.
Do you manage the product feed?
Yes — a clean, well-structured feed is most of ecommerce Google Ads. Titles, images, availability and pricing decide what Shopping and Performance Max can sell, so we optimise the feed as a core deliverable rather than an afterthought.
Do you run Performance Max?
Yes, where it fits, with clean data, the right exclusions and branded search kept separate, all held to your break-even ROAS. We do not hand it a blank cheque; it earns its budget by clearing your margin.
Search or Shopping — which do I need?
For most ecommerce brands the answer is both: Search for high-intent queries, Shopping and Performance Max for catalogue-led buying. We recommend the mix from your products and margins rather than a template.
How does pricing work for a Google Ads agency in India?
We scope it to your account, catalogue and spend rather than a fixed package. Whatever the scope, your Google ad spend stays separate, paid straight to Google, and is never marked up by us.
Find out what is leaking money
A written audit in three working days, whether or not you hire us.